We at Gadgets Living live a lifestyle that revolves around gadgetry, and so, we are understandably obsessed with Apple's iPhone and iPad. But besides the smooth curves and sleek telecommunications and web abilities of these devices, it's the downloadable applications that make the difference when it comes to deciding between Apple or anyone else.
The Hong Kong ICT Awards 2011 Best Lifestyle Awards presentation ceremony was held last month, and amongst its winners were some iPhone and iPad applications that we've come to use and enjoy in our busy commuter lives.
The first is the MTR Mobile application, which was awarded “Best Lifestyle Award” and a Gold Award in the “Green, Healthy and Creative Living” category. The application is first-class in terms of the user experience. It uses Augmented Reality technology to allow the user to find restaurants and other landmarks which are up to 500m away. So if you have no clue where you are, just whip out your iPhone and the MTR app will have you chowing down on dim sum in no time.
The application was also duly recognized by the ICT Awards for its excellent integration of MTR's marketing and PR strategies into the application. The graphics are similar to the ones you actually see at the MTR stations, and so it's super easy to use and doesn't add to your confusion (which is probably why you need the app in the first place).
Another winner at the Best Lifestyle Awards was the Hong Kong Arts Festival iPhone application. Designed by the same company that produced the MTR application, Cherrypicks Ltd.. The Arts Fest app scored the gold Award in the “Social Community” category for the application which incorporates the best of aesthetic design with cool functionality. Festival updates and information were beamed straight to your phones and users could connect and share with their friends using popular social media networks like Facebook and Twitter.
There aren't many awards out there that celebrate outstanding iPhone and iPad applications, although they are the new era of technology. So, kudos to the Hong Kong ICT Awards!
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Representative of the Organizer, The Panel of Judges and The Hong Kong ICT Awards 2011: photo of the champion of the “Best Lifestyle Award” and a Gold Award in the “Green, Healthy and Creative Living” |
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The Hong Kong ICT Awards 2011 – Group Photo of the Best Lifestyle Award |
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